Founded by a group of horse enthusiasts and nutrition experts, The Pure Feed Company was born out of a love for horses and an understanding of their unique dietary needs. We recognised a gap in the market for feed that was both nutritionally balanced and free from unnecessary additives. The Pure Feed Company is all about re-inventing equine nutrition with a view to ensuring that every horse has the opportunity to enjoy a life of optimum health & wellbeing, performance, and longevity.